Search is evolving fast, with AI assistants delivering instant answers and itineraries instead of link lists. Hotels must adapt to stay visible in this AI-driven world, building on solid SEO with advanced optimizations.
When we built Leo, our AI search worker for hotels, we knew he had to understand the complexity and nuances of hospitality. The priority was clear: start with the property and build up to the brand.
AI is quietly changing how guests discover hotels, and the playbook the industry has used for two decades no longer fits. We hope the following information will help you recognise and overcome the challenges this change will inevitably catalyze.
