Report
World’s Best at AI Q1 2026 Index Update
AI visibility is no longer a theory. It is already creating winners and losers in hotel discovery. The Q1 2026 update to the World’s Best at AI Index shows how hotel brands are moving inside AI-generated recommendations across ChatGPT, Google AI, Perplexity, and Claude. The report tracks 2,105+ hotel brands and 131,000 properties globally, measuring who AI engines surface, how often brands appear, how rankings move, and what those movements mean for hotel leaders.
World’s Best at AI Q1 2026 Index Update: Highlights
- Hilton is now within 4 points of becoming the world’s most visible hotel brand in AI search.
- Hyatt was the fastest-growing major hotel brand in AI visibility this quarter, nearly doubling its index score.
- The index threshold required to remain in the global top 25 rose 25% in a single quarter.
- Focused brands are breaking through across segments, including Z Hotels, a&o, YOTEL, Moov, The Hoxton, SLS, Aman, and Auberge.
- Prompt language changes which hotel brands AI recommends.
- AI recommendations in hospitality are consistent enough to measure, with approximately 90% consistency for the top properties listed.
- AI visibility compounds. The brands AI recommends more often today are more likely to gain traffic, bookings, reviews, citations, and fresh content tomorrow. Those signals make them easier for AI systems to trust and recommend again.
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